privacy policy

Last updated: July 1, 2026.

This Privacy Policy explains how Yellowday, LLC (“Yellowday,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit yellowday.co, make a purchase, or interact with any of our services (the “Services”). It applies to customers, website visitors, and anyone whose information we process as part of providing the Services.

By using the Services, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Services.

1. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or operational needs. When we do, we will update the “Last Updated” date and post the revised version on our website. Your continued use of the Services after changes are posted means you accept those changes.

2. Information We Collect

We collect personal information to provide, improve, and
protect the Services. The information we collect depends on how you interact
with us.

Information You Provide Directly

This includes:

  • Contact details (name, email, phone number, address)
  • Order and payment details (billing address, shipping address, payment confirmation)
  • Account information (username, password, security details)
  • Customer support messages and any information you choose to share

Information We Collect Automatically

We collect certain information about how you use the
Services (“Usage Data”), including:

  • Device and browser information
  • IP address
  • Network connection details
  • Interaction data (pages viewed, actions taken)

Information We Receive from Third Parties

We may receive information from:

  • Shopify, which powers our online store
  • Payment processors
  • Analytics and advertising partners
  • Service providers who support our website and operations

3. How We Use Your Information

We use personal information to:

Provide Products and Services

  • Process payments
  • Fulfill and ship orders
  • Create and maintain your account
  • Send order and account notifications
  • Support returns and exchanges

Improve and Personalize Your Experience

  • Enhance site performance
  • Understand how visitors use the Services
  • Personalize content and shopping experience

Marketing and Advertising

  • Send promotional emails or messages
  • Show relevant ads on our site and others
  • Tailor marketing based on your interactions

Security and Fraud Prevention

  • Detect and prevent fraudulent or malicious activity
  • Protect accounts and maintain platform integrity

Communication and Support

  • Respond to questions
  • Provide customer support
  • Improve the Services based on feedback

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Power and improve the website
  • Remember your preferences
  • Run analytics
  • Support advertising and personalization

Your browser may allow you to block or delete cookies, but doing so may affect how the Services function.

Global Privacy Control (GPC)

We honor GPC signals as a valid request to opt out of certain data uses, consistent with the original statement that “our website also recognizes the Global Privacy Control (GPC) signal."

5. How We Share Information

We may share personal information with:

  • Vendors and service providers (IT, shipping, fulfillment, analytics, customer support)
  • Payment processors
  • Business and marketing partners
  • Affiliates
  • Legal authorities when required
  • Parties involved in business transactions (e.g., mergers or acquisitions)

We do not use or disclose sensitive personal information to
infer characteristics about you.

6. Sale or Sharing of Personal Information

As defined under certain privacy laws, we may “sell” or “share” personal information for advertising and marketing purposes.

You may opt out at any time using available browser tools or
by contacting us.

7. Third‑Party Websites

Our website may link to third‑party sites. We are not responsible for their privacy practices or content.

8. Children’s Data

The Services are not intended for children under 16, and we
do not knowingly collect their information. If you believe a child has provided information, contact us to request deletion.

9. Security and Retention

We use reasonable technical and organizational measures to protect your information, but no system is perfectly secure.

We retain information as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

10. Your Privacy Rights

Depending on where you live, you may have rights to:

  • Access your information
  • Delete your information
  • Correct inaccurate information
  • Request a copy of your information
  • Restrict certain processing
  • Withdraw consent
  • Appeal a decision
  • Manage communication preferences

We may need to verify your identity before processing your request.

11. International Users

Your information may be transferred to and processed in countries outside your own. When transferring data from Europe, we rely on recognized legal mechanisms such as Standard Contractual Clauses.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at: customerexperience@yellowday.co